Expert-level Google Ads audits have always been expensive — out of reach for most advertisers. Until now.
Created by a team with over 13 years of experience advising businesses on Google Ads and digital strategy. Independent. No agency relationship. No upsell.
Why Prism
We've spent years working with businesses on Google Ads strategy — from early-stage companies to established brands managing significant budgets.
Senior-level Google Ads audits have always been accessible to the largest advertisers with the biggest agency relationships. The businesses that need it most have rarely had access to it at a price that makes sense.
Prism changes that. An independent, expert-level audit — clear findings, no agenda, and a sequenced action plan — at a fraction of what agencies charge.
Who this is for
You're spending real money on Google Ads and want an independent expert view on whether it's working as hard as it should.
You don't live inside Google Ads but need a clear, jargon-free pulse check you can act on yourself or use to brief your team.
You want an independent sense-check on whether your agency is really delivering — without the awkward conversation.
Pricing
Price is based on your monthly Google Ads spend. First 25 sign-ups receive 25% off.
| Monthly Spend | Standard Rate | Early Access (25% off) |
|---|---|---|
| Under €5,000 / month | €295 | €221 |
| €5,000 – €10,000 / month | €395 | €296 |
| €10,000 – €30,000 / month | €695 | €521 |
| Over €30,000 / month | €895 | €671 |
Early access pricing. Standard rates apply after first 25 audits.
What's included
Included
Not included
| Agency audit | Prism | |
|---|---|---|
| Independent? | ✗ | ✓ |
| No upsell? | ✗ | ✓ |
| Under €500? | ✗ | ✓ |
| Human-reviewed? | Sometimes | ✓ |
Our Process
Swipe to explore the four pillars of every Prism audit.
Spend Wastage
We map every euro being lost — zero-converting search terms, location targeting leaking outside your market, paused campaigns still accruing spend, and match-type bleed into irrelevant queries. Every finding is costed and immediately actionable.
Growth Opportunities
We identify untapped category keywords, underfunded high-performing campaigns, missing audience layers, and re-engagement gaps. We sequence recommendations by impact — beginning with growth that protects ROAS, then exploring where total profit can increase even if ROAS shifts. We also look at how your account needs to evolve for AI-powered search.
Improving Efficiency
Ad strength, headline variety, and creative relevance directly affect how competitively Google enters your campaigns into auctions. We review every ad asset, identify weak copy and pinned headlines suppressing performance, and flag bidding strategies not matched to your conversion data.
Thinking Like a Profit-First Business
Most accounts optimise for ROAS without asking whether the target reflects real margin. We assess whether your bidding strategy aligns with actual breakeven economics, how customer lifetime value should reshape your acquisition budget, and what structural changes will compound returns over the next 12 months.
Sample Report
A real audit, anonymised client, in the exact format delivered to your inbox within 5 working days.
Click to open
How it works
Standard Google Ads Manager process. No passwords. No ability to make changes. You can revoke access in seconds at any time.
Every campaign, keyword, audience, location setting, bid strategy, and conversion action reviewed in full. A clear picture of what's working, what isn't, and exactly why.
Your audit report in your inbox within 5 working days. Findings, costings, and a sequenced action plan — ready to act on immediately.
What happens next
Submit the form — we'll confirm your pricing tier and send a secure payment link within 24 hours
Grant read-only access via Google Ads Manager — takes two minutes, no passwords
Receive your audit report within 5 working days of access being granted
No payment now. Payment link sent within 24 hours.
We'll be in touch within 24 hours with your payment link and next steps.